You shouldn’t have to rely on “best guesswork” to know exactly what your customers want and make business-critical decisions on stock management inventory, and sales strategy.
JATO Sales Link gives you a view of the market to understand demand trends, track the options consumers are adding to vehicles, and drill down into which makes, models, trims, and versions are most desirable.
Layer the market view with your own data for actionable insights
Looking at your data in silo gives you an incomplete picture. You need to easily understand your performance and identify areas of improvement across all your dealership sites, and against your competitors.
If you choose to share your data with JATO Sales Link Premium, you’ll get a centralised and up-to-date view on specific insights including: where you’re overperforming and underperforming, where to drive your efforts to be profitable and how to deliver the best customer experience.
Requires your data
New: Turn data into AI-generated content that converts
Our data and insights are invaluable for your marketers, but they shouldn’t have to dedicate hours on content creation (or spend a chunk of their budget on a costly agency).
Now dealers can utilise the latest AI technology for dealer-centric content solutions.
By connecting with Microsoft Azure OpenAI (the same system that powers Chat GPT), our AI content generator combines data from market data, specs data and data from a dealership’s own sales to produce tailored editorial and sales messaging within seconds.
It can save marketers around 32 hours a month when creating bi-weekly blogs, and also means you quickly get your vehicle copy up online for sale.
Requires your data
New feature coming soon: Register your interest now for accurate used car insights and AI-driven descriptions!
From franchised car dealers just like you (anonymised, of course).
Data from millions of transactions over 55 makes across EU5 - and growing!
Once you authorise your data to be shared, we work directly with DMS and software providers to extract it (we’ve listed some of them across Europe). We manage the whole process so you don’t have to!
We only collect vehicle data - no customer information. All data is passed through secure feeds and is GDPR compliant.
Many dealers share their data and upgrade for free to JATO Sales Link Premium. This gives them the invaluable benefit of benchmarking themselves against the market and identifying areas that need improvement.
Can all my teams use it?
We encourage leaders to share and benefit from Sales Link across all your franchised dealership locations. That’s why there’s no cap on how many user accounts you can create.
Salespeople
Highlight features and trims that are currently in demand to attract more potential buyers. Know what similar vehicles are selling for to aid in negotiations. Quickly adjust your sales strategy to shifts in consumer demand.
Buyers
Prioritise vehicles that have demonstrated strong performance in the market for faster inventory turnover. Avoid overstocking on models and trims that are becoming less popular and outdated.
Marketers
Allocate marketing budgets more efficiently towards promoting the most desirable options. Use our data-rich AI content generator to consistently push out blogs, articles, tweets and emails in seconds.
Pricing Analysts
Understand which models and trims are in high demand and adjust your pricing strategies to maximise profitability while remaining competitive. Analyse transactions prices and avoid over-discounting.
Performance and Brand Managers
Understand where you stand in the market compared to your competitors and assess whether you’re gaining or losing market share. See areas where you’re over-performing and under-performing.
If you’re ready, we can create a free account for you to start benefitting from market data straight away. You can also choose to have a free account and a 30-minute remote demo with a product specialist. Simply select which option you’d like on our form below. If you’re a consultant/ supplier, please email jatosaleslink@jato.com
What happens next?
Free account creation
Use the form above to create an account. If you'd like a remote demo, select "demo request" on the form.
Confirmation
We’ll verify your account shortly after we’ve received your request and email you to confirm your access.
Data feed
If you want to share your data, simply approve a data sharing form. This is available within Sales Link.
Rich insights
You're all set! Start analysing your market trends and see valuable insights to guide your decisions.
Yes. Sales Link is free to set up and free to use for all franchised car dealers. There is no contract or minimum term and no cost to set-up data feeds.
Absolutely! Firstly, JATO only collects vehicle sales data and no customer information and links directly to your DMS. All data is passed using secure feeds and is GDPR compliant.
Remember, sharing data is optional for data comparison. You can still use Sales Link even without a data feed
Within Sales Link, your data is visible to your users only. The market view of how you compare to other dealers is annoymised and gathered from thousands of real transactions, supplied by hundreds of dealers who are already using the tool.
No other dealers will see your transaction data with the application
About JATO
JATO offers a range of trusted solutions to the automotive industry for nearly 40 years, employs over 800 experts around the world and supports customers in 52 countries. It specialises in data, insights and market analysis to all aspects of the motor industry from OEMs, to NSCs, to dealerships.
JATO Sales Link draws from JATO’s vast database of propriety specs data, which is renowned for its precision and reliability, as well as transactions data (with consent) from dealerships like you.
That means you can trust in the numbers that drive your decisions, knowing that they’re backed by industry-leading data experts.
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