Perception: The last barrier
for Chinese cars

“Although analysts have been predicting a significant influx of Chinese cars across international markets for several years, the country’s progress varies significantly between developed and developing markets.

Due to less stringent legislation around safety and emissions, it has been easier for China’s OEMs to grow their presence in developing economies – recording double-digit market shares in the Middle East, Eurasia, and Africa in 2022.

In contrast, across the European car market, just 15 new Chinese car brands were welcomed between 2020 and 2023, with long-standing reputational issues not so easily fixed.”

The latest report from JATO Dynamics explores the penetration of Chinese car brands in global markets and addresses the challenges they face in Europe, the USA and beyond.

With persistent hesitation shown by regulators and consumer alike, will it be as easy for these OEMs to gain traction in Western markets as many analysts claim?

Download our paper today for data-driven insights into the growth of Chinese brands abroad.