How MotorK clients deliver seamless customer experiences thanks to JATO’s partnership

The PARTNER

Serving over 5,200 retail and 25 enterprise customers, MotorK is a leading SaaS solutions provider for the automotive retail industry in the EMEA region.

Its technology is designed to empower car manufacturers and dealers to improve their customer experience and automotive purchase journey through a broad suite of fully integrated digital products and services.

The CHALLENGE

MotorK wanted to develop an OEM-like vehicle configurator experience with optional package management. Their goal was to provide a complete and simplified user experience to their customers which showcased both used and new vehicles.

The configurator needed to not only work effectively when going through the various stages and options, but it needed to show accurate, real-time vehicle information. As MotorK operates in eight countries (Italy, Spain, France, Germany, Portugal, the UK, Israel, and Belgium), the data needed to be reliable and structured to translate easily across each market.

The SOLUTION

To power their new configurator, MotorK selected to partner with JATO to deliver the much-needed vehicle data as it’s the most reliable and frequently updated across the target countries. JATO’s vehicle data solution, Carspecs, is provided via a data feed (although is also available via API) and delivers accurate market-leading specification, pricing, incentive, and photo information for 240+ vehicle makes and 2,100+ models in over 50 markets. Thanks to Carspecs, MotorK are able to show all vehicle versions on sale in a market, including the specification and options available for those vehicles.

JATO_MotorK_Choose your model Graphic_V4

JATO’s tech team worked closely with the MotorK team to understand the structure of the Carspecs data feed, focusing on the various datapoints and the timing of data acquisition from the OEMs. In addition, MotorK also implemented JATO’s WLTP Link which is a solution that allows them to access daily-updated WLTP data, such as CO2 emissions by vehicle version, directly sourced from OEMs for their dealer customers.

Learn more about Carspecs

The OUTCOME

MotorK’s car configurator benefits more than 500 dealerships across Europe with JATO data as its foundation. The car configurator is additionally enriched by MotorK’s editorial team that develops complementary online media and content.

By utilising JATO’s market-leading data, MotorK is able to deliver a frictionless customer experience with a car configurator that is powered by the most comprehensive and up to-date vehicle information available in the industry.

The FUTURE

Over the last 10 years JATO and MotorK have continued to work together as partners, building a strong and trusted relationship.

MotorK has ambitious plans to grow and expand the business into additional markets, incorporating AI technology into the digital purchase journey. JATO will continue to work with MotorK as a reliable partner, delivering leading data solutions to enhance the customer experience for dealers and their customers.

For nearly 40 years

The global automotive industry has relied on JATO data and insights to understand market trends, harness competitive advantages and help consumers through the vehicle shopping journey.

If you would like more information on how JATO can specifically help your business, or wish to speak to a member of our team, please complete the form below.

How MotorK clients deliverseamless customer experiences thanks to JATO’s partnership

How MotorK clients deliver seamlesscustomer experiences thanks to JATO’s partnership