The Future of Benchmarking
is Here

Product Navigator utilises JATO’s market-leading data and insights to deliver state-of-the-art market analysis in just three simple clicks. The ‘plug and play’ solution enables businesses to quickly view their product position and value in the market against competitors. Making the complex, simple.

Utilising current and historical sales volume mix analysis, Product Navigator is a business intelligence tool delivering product positioning benchmarking across an entire market taking into account the customer buying decision process, combined with the traditional industry approach by model/trim.

Offering a completely dynamic approach to product positioning benchmarking, Product Navigator provides a live, always-on solution that is:

Global
40+ countries in scope

Scalable
by segment, country, region

Modular
by views, data type and value tables

Sales volume mix is the backbone of the tool, including market analysis of all versions sold historically. This, combined with product values to give a market value analysis using customer specific or JATO supplied value tables, is what really gives Product Navigator its edge. It not only enables you to quickly and simply view your position from a global level, but it allows you to drill down into the different levels. All finished off with recommendations of ‘must have’ and ‘nice to have’ features that may make a difference to your product positioning in the market.

Product Navigator helps to inform your product and pricing strategies by understanding your true value and position in the market, using leading intelligence based on real data and insights.

Making a complex analysis very simple

The right answer quickly at your fingertips

Easy to share, barrier-free for collaborative teamwork

‘Plug & play’ to access live data, no management required

From a whole market view right down into different levels

JATO can design any tailormade solution to meet your requirements

Does your product perception in the market align with your product objectives? Get in touch with our experts to discuss how Product Navigator can make a difference to your product and pricing decisions.