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Electric Vehicles: A Pricing Challenge 2021

Battery electric vehicles have been in the market for almost a decade, but the space is still evolving, and the next few years will be vital for OEMs looking to succeed in the marketplace.

This report explores the relationship between government incentives and EV pricing over the last decade. It examines key automotive markets, specifically China, the US, Germany, the UK, France, the Netherlands and Norway, highlighting how incentives and EV pricing has changed, alongside China’s steps towards producing affordable EVs.