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FREE CONSUMER RESEARCH REPORT
Age-defining wheels: Navigating car preferences across demographics
Consumer behaviour has been changing rapidly, and the automotive market is changing with it.
Are you making the most of this opportunity?
In this report we investigate data, such as:
What makes consumer choose finance
Which upgrade packages are most tempting to each demographic group
Whether consumers understand basic terms of finance agreements
How younger consumers are prepared to spend more each month on their car payments than their older counterparts
Which generations are prioritising safety and comfort over environmentally friendly upgrades
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